Strategic management louis vuitton

Girod, S.

Louis vuitton target market

In the regression year , LVMH, which are luxury goods, generally, supposes to have a big effect by low confidence of consumer spending. Chadha, R. Vertically, it integrates a centralized laboratory for cosmetics research and purchases media companies for the best effects of its promotion Rugman, Intellectual capital Building a luxury brand is a complicated task more than just catching people s attention. However, the organization strongly believes that multi cultural management needs to be applied. The organization structure support company s fast growth by enhancing the level of innovation, control power over distribution and promotional 15 c. The first one is to impose increasing number of sales to make obvious for shareholders which there is a harmony between luxury products and four elements such as: eternal, contemporary, quick rising and making more profit. Besides the requirement of matching with LVMH s corporate culture, the more important determining factor in recruitment has become whether the candidates can bring about something new to the company Business Europe, Furthermore, the company has a decentralized structure which supports the growth and characteristic of Luxury brand and company also applies the autonomous management by geographic between each destination such as Europe, Japan, Asia and America. Secondly, LVMH should produce the excellent products. LVMH has done such a good job on focusing on the f irst three elements to create an appeal so that customers forget about the prices. Although people have large demand for regular retailing industry, the luxury industry also increased very fast.

It might be very difficult for the diversified multi-business organization which has many different businesses like LVMH to crate the unifying corporate values culture Grant, The organization structure support company s fast growth by enhancing the level of innovation, control power over distribution and promotional 15 c.

Although many people criticized his business strategy, Bernard Arnault s LVMH has been the most famous luxury company all the world. As mentioned before considering all features of trading and ability to control them are reasons to be successful in entering to new market Bloomberg businessweek: Louis Vuitton's Life of Luxury, Fourthly, the leader should pay attention to the entrepreneurship and relationships.

louis vuitton future strategy

Symbols Louis Vuitton is most famous for its Monogram series. But, is it a belief or just a hope?

louis vuitton differentiation strategy

Conclusion Luxury is a special industry, as the higher price mark-up, the more appeal to the customers. As an example in first attempt for entering to Chinese and Japanese market, it was not acceptable by people because they didn t have any idea about luxury products and they preferred to follow their traditional products but now LVMH has many stores around China and Japan Bloomberg businessweek: Louis Vuitton's Life of Luxury, First of all, Bernard Arnault s kind of fashion was inspired from his creative talent.

LVMH consider about the strong partners.

Louis vuitton corporate strategy

But, is it a belief or just a hope? Firstly, stick firmly to the full price to maintain the brand value. Girod, S. Fourthly, never grant licensing to outside companies and operate its own inventory. However, Arnault believes that a good luxury company should have many managers who love and better understanding of fashion and arts. Finland: WS Bookwell. Symbols Louis Vuitton is most famous for its Monogram series. LVMH fallows to keep extending its market without afraid of hard situations for setting up the stores there.

However, the Group s heavy reliance on the Vuitton brand also worried some analysts that what will happen to the Group suppose the Vuitton brand loses appeal to customers one day.

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Strategic management: focus on Louis Vuitton Essay