If you can achieve all this then closing the sale afterwards will be much easier. Keep a glass of water close by and take a few deep breaths before starting to speak. You can also increase their margin of profit by cutting yours, if this might persuade them to position your product more favourably in the store.
Depending on the type of business you are starting and the type of plan you are writing, you may not need to go into too much detail here. Thorough research supporting your conclusions is important both to persuade investors and to validate your own assumptions as you work through your plan.
You can use this list of questions as a template for your future sales calls. These breakdowns often are presented as a grid, with bullet points in each section breaking down the most relevant information—so you can probably skip writing full paragraphs here.
While it would be tempting for a shoe company to say that their target market is everyone who has feet, realistically they need to target a specific segment of the market in order to be successful. Another method is to look at the current landscape of competitors and then price based on what the market is expecting.
You should always follow the links to more detailed information from the relevant government department or agency. When identifying target markets, a classic method is to use the TAM, SAM, and SOM breakdown to look at market sizes from a top-down approach as well as a bottom-up approach.
Improving low confidence levels You may find that you lose confidence if you repeatedly endure rejections.