Role of media in present age

role of mass media

Hopefully this reflection sheds a light on what media is today, although it will likely be different tomorrow. Procter and Gamble has a YouTube channel to promote its brand.

Work in this field has become project-based. Most people are not working on one project or contract, but multiple ones at the same time. There were different daily newspapers in Sweden inthe largest ever.

role of media in society pdf

The number of license holders increased steadily. Globalization[ edit ] The rise of new media has increased communication between people all over the world and the Internet.

Even the older video game consoles are becoming new media because YouTube can display the walkthroughs and let's plays of the game.

Role of media in present age

All content is media, whether it is of great quality or not. From the beginning, there was a radio tradition that emanated from universities — also in the USA; there was the concept of radio as a tool in the service of popular education. However, the changes in the new media environment create a series of tensions in the concept of "public sphere". It turns out that media can be the message, the medium, or the messenger; and to complicate things, in this digital age, the lines between them are becoming very blurry. In order for this approach to be truly useful it would be insufficient to simply name the strategies and tropes and to record the moments of their appearance; instead, we would have to develop a much more comprehensive analysis which would correlate the history of technology with social, political, and economical histories or the modern period. Different types of media networks 1. The WTO protests used media to organize the original action, communicate with and educate participants, and was used as an alternative media source. These two systems of communication supported each other: the railroad used the telegraph to manage traffic while the telegraph took advantage of the web of rails for setting up telegraph poles.

Bythis number had increased to Although causally unrelated, conceptually it makes sense that the Cold War and the design of the Web took place at exactly the same time.

Following are some of the facts that highlight the importance of social media. The job of the media is just to give information of what happens and not to add its own partial views to the information.

You will find over millions of users on social media sites today, sites like Facebook, Twitter, Instagram, Facebook Messanger, WeChat, and WhatsApp have made a big impact on people's life.

Essay on role of media for class 9

Government wanted to regulate radio. Scholars, such as Lister et al. Even traditional media forms such as the printing press have been transformed through the application of technologies such as image manipulation software like Adobe Photoshop and desktop publishing tools. Read More. New forms of New Media are emerging like Web 2. Interactivity can be considered a central concept in understanding new media, but different media forms possess, or enable [29] different degrees of interactivity, [30] and some forms of digitized and converged media are not in fact interactive at all. This media specially caters more to urban areas as it is more expensive to buy and then to maintain.
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Essay on the Role of Media in the Modern World