Hypothesis of the problems in internet banking
The mechanisms of encryption, digital authentication, protection and verification of on-line identity influence the Internet customer perception of information security and increase consumer confidence and trust.
So, it is becoming difficult to acquire customers. Few studies regarding e-banking examined barriers such as, security, privacy and trust of Web system Gerrard and Cunningham, ; Rotchanakitumnuai and Speece, The theoretical framework is developed from the literature review.
Impact of internet banking on customer satisfaction
By viewing customers as assets and systematically managing these assets, a firm can identify the most appropriate marketing actions to acquire, maintain and enhance customer assets and thereby increase the overall value of the firm and, ultimately shareholder value Hogan et al. For the accepting the ATM, as a useful and modern tool for insufficient money problem, banks can initiate dispensing cash due to advancement in technology. Nexhmi et al. These are software-based solutions. Time plays an This is the main reason for not opening online banking or investment accounts and then followed by service quality. For this problem September p. From researches, it was found that perceived service quality strongly influence customer. On the other hand customer equity represents an integrated approach to marketing that can form the basis for more effective marketing strategies Hogan et al. Glaessner et al.
According to Ramayah et al. From the research it The problem of insufficient money in the ATM is has been identified that almost all the customers are very common in all the ATM centers.
Internet banking uses the Internet as the delivery channel by which to conduct banking activity, for example, transferring funds, paying bills, viewing checking and savings account balances, paying mortgages and purchasing financial instruments and certificates of deposit.
Gefen and Straub stated that trust is an important catalyst in many transactional relationships and it determines the nature of many businesses and the social order.
Other forms of security employed by banks include having an impartial third party to carry out a security assessment of the site. This is especially true in the context of Malaysia, where internet banking is till new and consumers are less familiar and often more skeptical towards online banking transaction due to lack of knowledge and security.
Hypothesis of the problems in internet banking
These independent variables are positively related to the dependent variable. Other forms of security employed by banks include having an impartial third party to carry out a security assessment of the site. According to them, consumer perceptions of security are developed through visible sufficient mechanisms that are carried out through the processes of encryption, protection, verification and authentication. In fact, it has become the main means for banks to market and sell their products and services and is perceived to be a necessity in order to stay profitable and successful Christopher et al. Generally, customers do not trust Internet based technology for some reasons, such as, security of the system, distrust of service providers and worries about the reliability of Internet services Lee and Turban, ; Min and Galle, ; Rotchanakitumnuai and Speece, The issue of trust thus arises when risk is involved. The right network design ensures the high availability of the overall system. The changes occurring in the banking sector can be attributed to increasing deregulation and globalization, the major stimulus for rationalization, consolidation and an increasing focus on costs Hernandez and Mazzon, Academicians also take a different stance in the theories they adopt when exploring consumer adoption of electronic banking Sylvie and Xiaoyan, The expansion of the service sector like bank industry is overtime combined with the resultant shift from transaction-to-relationship oriented marketing has made the consideration of CLV increasingly important. For the accepting the ATM, as a useful and modern tool for insufficient money problem, banks can initiate dispensing cash due to advancement in technology. Chellappa defined that an electronic transaction can be considered secure, if the information involved, originates from the right entity and reaches the intended party without being observed, altered or destroyed during transit and storage. Since, for e-banking security is one of the most important factors and future challenges, because customers fear higher risk in using the web for financial transaction Aladwani, ; Gerrard and Cunningham, ; Rotchanakitumnuai and Speece, Developments in technology are changing dramatically, as a result all retail banks conduct their business, over the last decade, which paced of changed has accelerated due to the introduction of the internet and the subsequent evolution of internet banking Sayar,
For this, banks should plan ATM service. This step was taken mainly to avoid complains from the internet user and also to increase number of respondents.
based on 29 review