Audience analysis

benefits of audience analysis

If done well, it will yield information that will help you interact effectively with your audience. If you alienate your audience, they will stop listening. If you will be giving your presentation somewhere else, it is a good idea to visit the venue ahead of time if at all possible and make note of any factors that will affect how you present your speech.

Objectives of audience analysis

With permission, their discussion can be recorded. You must examine the motives behind your topic choice, the true purpose of your speech, and your willingness to do the work of making sure the content of the speech is true and represents reality. I know that my audience is in New England and that they are familiar with oak trees. Once you collect data about your audience, you are ready to summarize your findings and select the language and structure that is best suited to your particular audience. You might avoid making any statements outright from fear of offending. In another kind of an audience, you might be able to learn other significant facts. Look at others to understand their background, attitudes, and beliefs. The more you know about your audience, the better you can serve their interests and needs. How capable does the priority audience feel about being able to take action to address the problem self-efficacy? By listening in on conversations, you can find out the issues that concern people. Try to ascertain the existence of stereotyped, oversimplified, or prejudiced attitudes about it. Still, you know your classroom from the perspective of an audience member, not a speaker standing in the front—which is why you should seek out any opporutunity to rehearse your speech during a minute when the room is empty. Create and use a standard set of questions.

Audience analysis allows brands to gain a deeper understanding of their current and potential customers to improve marketing strategy, customer experience, and brand perception.

In fact, a state governor did just that in June Preexisting Notions about You People form opinions readily.

Situational audience analysis

American Journal of Sociology, , — An idiom A word or phrase where the meaning cannot be predicted from normal, dictionary definitions. Adjusting Your Speech Based on Your Analysis In addition to using audience analysis to help formulate speech content, we can also use our audience analysis to make adjustments during the actual speech. Many factors influence our styles, including regional and ethnic backgrounds, family experience and individual personality. Creating a Theoretical, Imagined Audience Create a theoretical, imagined situation to test your view of an audience for practice. The Pew Forum on Religion and Public Life found in a nationwide survey that 84 percent of Americans identify with at least one of a dozen major religions, including Christianity, Judaism, Buddhism, Islam, Hinduism, and others. The listener hears the message and decodes it. Holl [5] discusses what writers should consider when writing papers that address an international audience. Can they see how your speech applies to their lives and interests? However, the attitude you assume for this task represents, in part, the kind of professional, citizen, parent, and human being you want to be. Are there potential partnership opportunities? People have a wide variety of reasons for making the choices they make and for doing the things they do. For instance, we know that students form impressions of teachers the moment they walk into our classrooms on the first day.

Are people in the campus center talking about political unrest in the Middle East? Age is a very important factor and can be very helpful in picking a topic. Differences are what make each group interesting and are important sources of knowledge, perspectives, and creativity.

audience analysis in communication pdf

Michael Albers suggests that an analysis use several independent guestofaguest that work together, such as reader knowledge of the topic and reader cognitive comprehension. However, your audience might also be receptive to topics that are indirectly or potentially pertinent to their lives.

Some people seek to become educated, while others seek to earn professional credentials. The audience profile consists of a paragraph with details on current behaviors, motivation, emotions, values and attitudes, as well as information such as age, income level, religion, sex and where they live.

What are the three levels of audience analysis?

Routledge, Analyzing an Audience in Public Speaking "You might think about these questions as the who, what, where, when, and whys of audience interaction: Who is in this audience? Lippincott acknowledges that there is so much more research that must be done in this area, for "the body of literature on older adults and computer use is relatively small. Suppose you are speaking about trends in civil rights in the United States. What is the size of the audience, layout of the room, existence of a podium or a microphone, and availability of digital media for visual aids? For instance, many people believe that teachers work an eight-hour day and have summers off. Your audience analysis should include factors that reveal it. History Today, 41 8 , 13— By the same token, we should avoid embedding assumptions about people in our messages. Conversation as well as other qualitative research techniques will allow the communicator to consider the multiple cultural, disciplinary, and institutional contexts of their target audience, producing a valuable audience analysis. Avoid hateful words; refrain from language that disparages or belittles people. Imagine in your mind a composite audience that contains individuals from the diverse backgrounds you have discovered in your audience analysis.

In order to accurately identify trends, you will likely need to interview or survey at least ten to twenty people. You must allow them their privacy.

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The Importance of Audience Analysis